
.A 'Must-Have' Product.
.For Smart Consumers From.
.All Around The World!.


In the context of Islamic jurisprudence (fiqh), shariah ritual cleansing refers to the purification of objects or individuals that have come into contact with certain impurities, such as the excrement of dogs, pigs, and their offspring. While the primary purpose of shariah ritual cleansing was initially to fulfil religious obligations and enable the proper performance of prayers, it has evolved into a significant industry with global reach.

One of the contributing factors is the rapidly growing demand for the HALAL industry. Consequently, the requirement for shariah ritual cleansing has become increasingly important, particularly in various service sub-sectors such as shariah ritual cleansing for kitchens, containers, ships, premises, machinery, and equipment.


Nevertheless, the most formidable challenge lies in procuring clay resources devoid of hazardous microbial and heavy metal content, such as arsenic and cadmium, while ensuring that they do not cause irritation to human skin and eyes. Subsequently, the next hurdle is to source processed clay from Muslim manufacturers.

The existence of SERTU D.I.Y. is not merely a marketing strategy in response to the presence of numerous other shariah ritual cleansing product brands that utilize syubhah clay from non-Muslim manufacturers who consume pork and pet dogs at home. Rather, the primary objective of SERTU D.I.Y. is to ensure that consumers have access to non-syubhah clay resources.

.5 Main Reasons.
.Why You Should Choose.
.SERTU D.I.Y..

The underlying principle is straightforward: SERTU D.I.Y. is entirely owned and manufactured by Muslims. According to Islamic teachings, Muslims are prohibited from consuming pork and keeping dogs as household pets. These actions are considered forbidden and constitute a major sin. From a young age, Muslim parents instill in their children the understanding that this prohibition arises from the inherent impurity of both pork and dogs. Paradoxically, many Muslim consumers remain uncertain about purchasing products processed by non-Muslims, who may inadvertently introduce impurities into the production process.

With the advent of digital manufacturing and the increasing focus on customer-centricity, many manufacturers are now adopting a direct-to-customer sales model, which reduces costs and enhances customer loyalty and brand recognition.

Our product guarantees protection from all hazardous pollutants, such as mercury, lead, and microbial contaminants found in soil. Utilizing SERTU D.I.Y. products enhances the quality of life, longevity, and overall well-being by preventing diseases and illnesses. SERTU D.I.Y. safeguards the well-being of our families and the environment.

Maintaining the highest quality standards in our products is a key strategy in fostering consumer appreciation and trust in our offerings.
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Our strategic R&D partnership with SIRIM is designed to generate novel and innovative products. This collaboration enables us to maintain a competitive edge and ensure sustained customer satisfaction.









.What You Need To Know.
.About SERTU D.I.Y..